"Spring Mall and Home Shows: Finding Your Competitive Edge at Smaller Retailer Events" by Douglas J. Swanson, Ed.D APR

Selected Works of Douglas J. Swanson, Ed.D APR

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Spring Mall and Home Shows: Finding Your Competitive Edge at Smaller Retailer Events

Water Conditioning & Purification (1999)

Douglas J. Swanson, Ed.D APR

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Keywords

trade shows,
trade show displays,
marketing,
small business,
promotion,
public relations,
small business sales

Disciplines

Advertising and Promotion Management,
Business and Corporate Communications,
Communication,
Marketing and
Sales and Merchandising

Publication Date

May, 1999

Publisher Statement

Reproduced with permission of Water Conditioning & Purification magazine.

Citation Information

Douglas J. Swanson. "Spring Mall and Home Shows: Finding Your Competitive Edge at Smaller Retailer Events" Water Conditioning & Purification (1999)
Available at: http://works.bepress.com/dswanson/33/