Skip to main content
Presentation
Public diplomacy and the case of Kosovo
University for Business and Technology International Conference. (2020)
  • Dritero Arifi, University of Business and Technology (UBT) in Kosovo
  • Ngadhnjim Brovina
  • Fjolle Nuhiu
Abstract
Diplomacy is the main tool of foreign policy, but not the only. It also depends on the economic and military power of the state. However, diplomacy today in the 21st century has advanced a lot and is divided into several types. In addition to the classical or traditional form, today is known as very effective modern diplomacy, public and digital diplomacy. In this scientific paper as a case study related with public diplomacy, is chosen Kosovo. The main purpose of this paper is related to public diplomacy as a tool of foreign policy and the adaptation of Kosovo;s foreign policy to these types of diplomacy. The materials elaborated in this paper mainly include local and international literature about the field of public diplomacy, but also from empirical research. The methodology applied in this scientific paper is mainly based on the analysis of these literatures and empirical research, i.e. it is used the analytical method. The results expected from this paper are intended to show the types of diplomacy, mainly public diplomacy, and how Kosovo's foreign policy should use this type of diplomacy to advance the interests of the state and to improve its image. With the conclusion of this paper, some concrete examples will be presented of how Kosovo has the opportunity to use public diplomacy, given that it is a small country, without military, economic and political influence and how it has often succeeded through public diplomacy.
Keywords
  • diplomacy,
  • public diplomacy,
  • foreign politcy,
  • Kosovo,
  • image
Disciplines
Publication Date
Fall October 31, 2020
Location
Pristina/ Kosovo
DOI
10.33107/ubt-ic.2020.456
Citation Information
Brovina, Ngadhnjim; Arifi, Dritero; and Nuhiu, Fjollë, "Public diplomacy and the case of Kosovo" (2020). UBT International Conference. 199. https://knowledgecenter.ubt-uni.net/conference/2020/all_events/199