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Article
Survivorship in International Chain Restaurant in Korea
Hospitality Review
  • Woo Gon Kim, Oklahoma State University
  • Kye-Sung Chon, The Hong Kong Polytechnic University
Program Web Address
ches.okstate.edu/hrad/
Abstract
Several western chains have done well in Korea, while others have withdrawn from the market. The authors summarize the current operational results of western chain restaurants in Korea, report positive impacts of western foodservice firms, and analyze the key elements leading to their survival and non-survival. Some lessons could be used as tools to establish entrance strategies of western chain restaurants in Korea as well as in other Asian markets
Publication Date
1-1-2003
Citation Information
Woo Gon Kim and Kye-Sung Chon. "Survivorship in International Chain Restaurant in Korea" (2003)
Available at: http://works.bepress.com/drbob/26/