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Nutrition Labeling for Retail Food Service Menu Items: College Students’ Preferences for Nutrition Information and its Influence on Purchasing Intention
Graduate Student Research Conference in Hospitality and Tourism
Start Date
7-1-2011 3:15 PM
End Date
7-1-2011 4:00 PM
Track
2. Track 2 - Poster Session
Subject Area
Marketing
Faculty Member
Liang (Rebecca) Tang rebeccat@iastate.edu
Robert Bosselman drbob@iastate.edu
Abstract
Due to the link that has been established with obesity and foods prepared outside the home, recent research has emphasized examining the potential health benefits of providing nutrition information on restaurant menus in fighting the nation’s obesity epidemic. This study examines whether college students find macronutrient facts, specific nutrient facts, or health claims important to appear on restaurant menus and whether the presence of this information affects intent to purchase an item.
Keywords
- food service,
- nutrition information,
- restaurant menus,
- nutrient facts,
- health claims
Citation Information
Kelly Mayfield, Liang Tang and Robert Bosselman. "Nutrition Labeling for Retail Food Service Menu Items: College Students’ Preferences for Nutrition Information and its Influence on Purchasing Intention" (2011) Available at: http://works.bepress.com/drbob/2/