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Influence of Restaurant Reviews Upon Consumers
Hospitality Review
  • Clayton W. Barrows, University of New Orleans
  • Frank P. Lattuca, University of Massachusetts
  • Robert H. Bosselman, University of Massachusetts
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It is generally believed that restaurant reviews can influence consumers' decisions in choosing a restaurant. A survey administered to a sample of 420 college faculty and staff members suggests that while most restaurant patrons may read reviews, they are not used as the sole selection criterion. Recommendations of friends, the restaurant's current reputation, and perceived value may have greater influence upon the choice than does a re- view. The authors discuss the implications of both favorable and unfavorable reviews.
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Citation Information
Clayton W. Barrows, Frank P. Lattuca and Robert H. Bosselman. "Influence of Restaurant Reviews Upon Consumers" (1989)
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