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Article
Rise and Fall of Community-Based Tourism: Facilitators, Inhibitors and Outcomes
Rosen Faculty Scholarship and Creative Works
  • Asli D.A. Tasci, University of Central Florida
  • Robertico R. Croes, University of Central Florida
  • Jorge Bartels Villanueva
Keywords
  • sustainable tourism, poverty alleviation, Costa Rica, collaborative destination marketing, community-based tourism, destination branding
Abstract
Purpose– The aim of the current study is to use a city case study from Costa Rica to evaluate the Nash equilibrium point and Anna Karenina Principle in relation to community-based tourism (CBT), collaborative destination marketing (CDM) and strategic destination branding (SDB) – all of which require similar facilitators and suffer from similar inhibitors. Design/methodology/approach– The study combines a case study approach with in-depth interviewing of local business stakeholders as the aim is to reveal a specific event in a specific setting. Findings– In-depth interviews with local tourism product and service suppliers provided evidence that numerous deficiencies stem from the lack of collaborative destination marketing and branding in Costa Rica. This undermines the Nash equilibrium, namely successful CBT marketing and branding. Research limitations/implications– The results support the theory that the success (i.e. Nash equilibrium) or the failure situation (i.e. Anna Karenina Principle) in CBT – similar to CDM and SDB – depend on similar critical factors, including a shared vision, all-inclusive stakeholder involvement and participation; and cooperation and collaboration. Practical implications– Results indicated an urgent need for governments, donor organizations, universities and NGOs to partner to collectively develop campaigns and educational and training programs for human and social capital development. Originality/value– This study integrates sustainable tourism, tourism development, poverty alleviation, community-based tourism (CBT), collaborative destination marketing, strategic destination branding (SDB), Nash equilibrium and Anna Karenina Principle to explain the successful application of community-based tourism, which has not been previously reported.
Publication Date
6-1-2014
DOI
10.1108/WHATT-03-2014-0012
Number of Pages
261-276
Document Type
Paper
Language
English
Source Title
Worldwide Hospitality and Tourism Themes
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
Citation Information

Tasci, A.D.A., Croes, R., & Bartels, J. (2014). Rise and Fall of Community-Based Tourism – Facilitators, Inhibitors and Outcomes. Worldwide Hospitality and Tourism Themes, 6(3), 261-276.