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Article
The Adaptation of Host Market Positioning Strategies: Empirical Evidence on Australian Exporters
Journal of International Marketing (2001)
  • Douglas Dow
Keywords
  • Standardization,
  • Adaptation,
  • Exports
Disciplines
Publication Date
2001
Citation Information
Douglas Dow. "The Adaptation of Host Market Positioning Strategies: Empirical Evidence on Australian Exporters" Journal of International Marketing Vol. 9 Iss. 3 (2001)
Available at: http://works.bepress.com/douglas_dow/4/