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Article
Adaptation and Performance in Foreign Markets: Evidence of Systematic Under-adaptation
Journal of International Business Studies (2006)
  • Douglas Dow
Keywords
  • Standardization,
  • Adaptation,
  • Performance,
  • Exports
Disciplines
Publication Date
March, 2006
Citation Information
Douglas Dow. "Adaptation and Performance in Foreign Markets: Evidence of Systematic Under-adaptation" Journal of International Business Studies Vol. 37 Iss. 2 (2006)
Available at: http://works.bepress.com/douglas_dow/2/