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Presentation
Entry Mode Choice: Testing New Approaches to Measuring Psychic Distance and International Experience
European International Business Academy - EIBA (2007)
  • Douglas Dow
  • Jorma Larimo, University of Vaasa
Keywords
  • psychic distance,
  • experience,
  • entry mode
Publication Date
December 13, 2007
Citation Information
Douglas Dow and Jorma Larimo. "Entry Mode Choice: Testing New Approaches to Measuring Psychic Distance and International Experience" European International Business Academy - EIBA (2007)
Available at: http://works.bepress.com/douglas_dow/10/