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Article
Developing a Multidimensional Instrument to Measure Psychic Distance Stimuli
Journal of International Business Studies (2006)
  • Douglas Dow
  • Amal Karunaratna
Abstract

This paper develops and tests a range of potential psychic distance stimuli including differences in culture, language, religion, education, and political systems. Using trade flows amongst a set of 38 nations as the dependent variable, it is shown that, while the majority of the proposed indicators prove to be statistically significant predictors of trade flows, the most common psychic distance surrogate: a composite measure of Hofstede’s cultural dimensions, is not significant.

Keywords
  • Psychic distance,
  • Cultural distance,
  • Exports,
  • Bilateral tradeflows
Disciplines
Publication Date
September, 2006
Citation Information
Douglas Dow and Amal Karunaratna. "Developing a Multidimensional Instrument to Measure Psychic Distance Stimuli" Journal of International Business Studies Vol. 37 Iss. 5 (2006)
Available at: http://works.bepress.com/douglas_dow/1/