"Tactics to Enhance the Effectiveness of Delayed Incentive Offerings in a Competitive Environment" by Terry Bristol

Selected Works of Doug Amyx

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Tactics to Enhance the Effectiveness of Delayed Incentive Offerings in a Competitive Environment

Journal of Promotion Management (1997)

Terry Bristol, Oklahoma State University–Stillwater
Douglas Amyx, Tarleton State University

Link

Disciplines

Economics,
Business and
Marketing

Publication Date

January 22, 1997

DOI

10.1300/J057v04n01_04

Citation Information

Terry Bristol and Douglas Amyx. "Tactics to Enhance the Effectiveness of Delayed Incentive Offerings in a Competitive Environment" Journal of Promotion Management Vol. 4 Iss. 1 (1997) p. 39 - 51
Available at: http://works.bepress.com/doug-amyx/30/