"Sex and Puffery in Advertising: An Absolutely Sensational and Sexually Provocative Experiment" by Douglas Amyx

Selected Works of Doug Amyx

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Sex and Puffery in Advertising: An Absolutely Sensational and Sexually Provocative Experiment

International Business Management (2011)

Douglas Amyx
Kimberly Amyx

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Disciplines

Economics,
Public Relations and Advertising and
Marketing

Publication Date

March 5, 2011

DOI

10.3968/j.ibm.1923842820110201.001

Citation Information

Douglas Amyx and Kimberly Amyx. "Sex and Puffery in Advertising: An Absolutely Sensational and Sexually Provocative Experiment" International Business Management Vol. 2 Iss. 1 (2011) p. 1 - 10
Available at: http://works.bepress.com/doug-amyx/19/