"A Cross-Generational Comparison of Motivational Factors in a Sales Career Among Gen-X and Gen-Y College Students" by Denny Bristow

Selected Works of Doug Amyx

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A Cross-Generational Comparison of Motivational Factors in a Sales Career Among Gen-X and Gen-Y College Students

Journal of Personal Selling and Sales Management (2011)

Denny Bristow, St. Cloud State University
Douglas Amyx, Louisiana Tech University
Stephen B. Castleberry, Marketing
James J. Cochran, Louisiana Tech University

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Disciplines

Psychology,
Public Relations and Advertising,
Marketing and
Curriculum and Instruction

Publication Date

December 1, 2011

DOI

10.2753/PSS0885-3134310105

Citation Information

Denny Bristow, Douglas Amyx, Stephen B. Castleberry and James J. Cochran. "A Cross-Generational Comparison of Motivational Factors in a Sales Career Among Gen-X and Gen-Y College Students" Journal of Personal Selling and Sales Management Vol. 31 Iss. 1 (2011) p. 77 - 85
Available at: http://works.bepress.com/doug-amyx/15/