"Interaction Effect of Ad Puffery and Ad Skepticism on Consumer Persuasion" by Douglas Alan Amyx

Selected Works of Doug Amyx

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Article

Interaction Effect of Ad Puffery and Ad Skepticism on Consumer Persuasion

Journal of Promotion Management (2016)

Douglas Alan Amyx, Louisiana Tech University
James R. Lumpkin, University of Texas at Tyler

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Disciplines

Psychology and
Public Relations and Advertising

Publication Date

May 3, 2016

DOI

10.1080/10496491.2016.1154920

Citation Information

Douglas Alan Amyx and James R. Lumpkin. "Interaction Effect of Ad Puffery and Ad Skepticism on Consumer Persuasion" Journal of Promotion Management Vol. 22 Iss. 3 (2016) p. 403 - 424
Available at: http://works.bepress.com/doug-amyx/13/