Utah State University
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Food marketing may be thought of as the connecting link between the production of basic agriucltural products and delivery of finished, processed food commodities to the consumer. It may be defined as the performance of all business activities involved in the flow of food products and services from the point of initial agriucltural production until they are in the hands of consumers.
Donald L. Snyder, Terrence F. Glover and Jay C. Andersen. "The Market Organization of Utah Agriculture" Economic Research Institute Study paper
(1985) p. 1 - 184
Available at: http://works.bepress.com/donald_snyder/93/