"Adaptive Modeling and Dynamic Targeting for Real Time Analytics in Mobile Advertising" by Donald J. Kridel

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Adaptive Modeling and Dynamic Targeting for Real Time Analytics in Mobile Advertising

International Journal of Systems and Service-oriented Engineering (2017)

Donald J. Kridel, University of Missouri–St. Louis
Daniel R. Dolk, Naval Postgraduate School
David G. Castillo, Kennedy Space Center

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Disciplines

Computer Sciences

Publication Date

January 4, 2017

DOI

10.4018/ijssoe.2017040102

Citation Information

Donald J. Kridel, Daniel R. Dolk and David G. Castillo. "Adaptive Modeling and Dynamic Targeting for Real Time Analytics in Mobile Advertising" International Journal of Systems and Service-oriented Engineering Vol. 7 Iss. 2 (2017) p. 24 - 39
Available at: http://works.bepress.com/donald-kridel/3/