"Latticing and Device-Histories: Dynamic Customer Profiling for Mobile Advertising Campaigns" by Donald J. Kridel

Faculty Selected Works of Donald Kridel

Follow Contact

Article

Latticing and Device-Histories: Dynamic Customer Profiling for Mobile Advertising Campaigns

Hawaii International Conference on System Sciences (2016)

Donald J. Kridel, University of Missouri–St. Louis
Daniel R. Dolk, Naval Postgraduate School

Link

Disciplines

Marketing and
Computer Sciences

Publication Date

January 1, 2016

DOI

10.1109/HICSS.2016.140

Citation Information

Donald J. Kridel and Daniel R. Dolk. "Latticing and Device-Histories: Dynamic Customer Profiling for Mobile Advertising Campaigns" Hawaii International Conference on System Sciences (2016) p. 1102 - 1111
Available at: http://works.bepress.com/donald-kridel/13/