"Adaptive Modeling for Real Time Analytics: The Case of "Big Data" in Mobile Advertising" by Donald J. Kridel

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Adaptive Modeling for Real Time Analytics: The Case of "Big Data" in Mobile Advertising

Hawaii International Conference on System Sciences (2015)

Donald J. Kridel, University of Missouri–St. Louis
Daniel R. Dolk, Naval Postgraduate School
David G. Castillo, Kennedy Space Center

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Disciplines

Public Relations and Advertising and
Computer Sciences

Publication Date

January 1, 2015

DOI

10.1109/HICSS.2015.111

Citation Information

Donald J. Kridel, Daniel R. Dolk and David G. Castillo. "Adaptive Modeling for Real Time Analytics: The Case of "Big Data" in Mobile Advertising" Hawaii International Conference on System Sciences (2015) p. 887 - 896
Available at: http://works.bepress.com/donald-kridel/1/