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Contribution to Book
What is the value of a brand to a firm?
The Law of Reputation and Brands in the Asia Pacific Region (2012)
  • Don O'Sullivan, Melbourne Business School
Disciplines
Publication Date
2012
Editor
Kenyon, Loon and Richardson
Publisher
Cambridge University Press
Citation Information
Don O'Sullivan. "What is the value of a brand to a firm?" The Law of Reputation and Brands in the Asia Pacific Region (2012)
Available at: http://works.bepress.com/don_osullivan/18/