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Proving Marketing Success Pays Off: Marketing Performance Measurement and its Effects on Marketing’s Stature and Firm Success
Marketing Intelligence Review (2010)
  • Don O'Sullivan
Disciplines
Publication Date
2010
Citation Information
Don O'Sullivan. "Proving Marketing Success Pays Off: Marketing Performance Measurement and its Effects on Marketing’s Stature and Firm Success" Marketing Intelligence Review (2010)
Available at: http://works.bepress.com/don_osullivan/14/