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About Don O'Sullivan

I joined the faculty at Melbourne Business School in 2008 from University College Cork, Ireland. My principal academic interest is in the impact of marketing activities and assets on company performance. My research has been published in leading academic journals such as the Journal of Marketing, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing and Marketing Letters among others. I have been a visiting scholar at various universities and business schools including Melbourne Business School (2007) and Notre Dame University in the USA.
I am a member of the advisory board of the Chief Marketing Officers (CMO) Council of the USA. Since 2003 I have led the Council's Marketing Performance Measurement (MPM) research program, and I am a co-author of the Council's Report on this topic.
Previously, I was Client Services Director at a marketing services agency targeting the European technology sector. In this role I was responsible for a range of blue-chip clients including Microsoft, Siemens, Hewlett-Packard and Computer Associates. My team developed numerous international award-winning campaigns including an global ECHO award and two Icon Awards from BusinessWeek.
I consult to various firms on the management of marketing performance and marketing metrics.

Positions

Present Associate Professor - Marketing, Melbourne Business School
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Disciplines



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Publications (25)