Decision Making in Individualistic and Collectivistic CulturesOnline Readings in Psychology and Culture
AbstractHow do cultural values influence individuals' decision making? One would expect answers to this question either from cognitive psychology or from cross-cultural psychology. Cognitive theories on decision making, however, rarely consider the factor of culture, and research in cross-cultural psychology deals only to a small extent with decision making. Therefore the study of culture and decision making is a relatively new and unexplored field. In this paper normative and descriptive approaches to decision making are discussed and three cross-cultural studies on decision making in individualistic and collectivist cultures using different methodologies are described. The results are integrated into a model that can be helpful to derive specific hypotheses for further studies in this field.
Creative Commons LicenseCreative Commons Attribution-Noncommercial-No Derivative Works 3.0
Citation InformationC. Dominik Guess. "Decision Making in Individualistic and Collectivistic Cultures" (2004)
Available at: http://works.bepress.com/dominik-guess/2/