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Article
Choosing Commercial Television's Identities in India: A Reception Analysis
Continuum: Journal Of Media And Cultural Studies
  • Divya C. McMillin, University of Washington Tacoma
Publication Date
4-1-2002
Document Type
Article
Abstract

Examines the reasons for choosing a variety of television programs by viewers in India. Advantage of choosing between commercial and state-run media; Avoidance from public service broadcasting; Consumption of commercial media supplies.

DOI
10.1080/10304310220121037
Version
pre-print, post-print with18-month embargo
Citation Information
Divya C. McMillin. "Choosing Commercial Television's Identities in India: A Reception Analysis" Continuum: Journal Of Media And Cultural Studies Vol. 16 Iss. 1 (2002) p. 123 - 136
Available at: http://works.bepress.com/divya_mcmillin/5/