Choosing Commercial Television's Identities in India: A Reception AnalysisContinuum: Journal Of Media And Cultural Studies
AbstractExamines the reasons for choosing a variety of television programs by viewers in India. Advantage of choosing between commercial and state-run media; Avoidance from public service broadcasting; Consumption of commercial media supplies.
Versionpre-print, post-print with18-month embargo
Citation InformationDivya C. McMillin. "Choosing Commercial Television's Identities in India: A Reception Analysis" Continuum: Journal Of Media And Cultural Studies Vol. 16 Iss. 1 (2002) p. 123 - 136
Available at: http://works.bepress.com/divya_mcmillin/5/