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Article
Critical Diagnosis of research on online retailing in India: A Study towards futuristic Pathway
International Journal of Research and Development (2012)
  • Dipanjay Jayant Bhalerao
Abstract

Changing world, changing technology & responding to this is our changing lifestyle in India. The researcher has attempted to review the scenario in the online retail area, where growing no. of Indians are using it. ASSOCHAM of government of India has recently given a testimony to this by reporting that the current Rs. 2000 Cr online retail will grow beyond Rs. 5000 Crs by 2015. The researcher takes us through a chain of research work done & reviews of the same with a need of the hour for a solution pathway with respect to the online retail industry of India. Rationale behind Study: The rationale behind this study is to make way for the future research with a base of current scenario, which will take the research near the problem areas of Indian online retail industry to be given attention. Objective of the research: 1) The aim of the study is to review the select research papers in Indian context of online retail industry, the consumer insights in online buying & current trends in the same. 2) To find out futuristic research scope in online retailing in India, this can lead to solution pathway to the industry

Keywords
  • online retailing,
  • online buying,
  • factors influencing online retailing
Disciplines
Publication Date
Winter November 10, 2012
Citation Information
Dipanjay Jayant Bhalerao. "Critical Diagnosis of research on online retailing in India: A Study towards futuristic Pathway" International Journal of Research and Development Vol. 1 Iss. 3 (2012)
Available at: http://works.bepress.com/dipanjay_bhalerao/6/