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Contribution to Book
Strategy and Segmentation of Lady n Baby stores
Business Cases (2013)
  • Dipanjay Jayant Bhalerao
Abstract

100 Stores of Lady n Baby stores in India! Indra Retail is on the celebrations. Being the 1st of its own kind i.e. all range retail for the mothers and kids, it has certainly brought the uniqueness to this segment. What is the way forward to quickly expand into the households through this retail venture? This is the question marketing team is facing at this CENTURY MOMENT. This time they took the path of quick learner (learning from big retailers in India) by launching the online retailing store www.LadynBabyshop.in So the challenge before them is to start doing path breaking online marketing which will take them ahead as winners in both physical & online retailing. The challenge will be at integrating the online marketing efforts through which both the verticals will be benefited! Let us plunge ourselves into the world of online marketing of retail industry. Objective for the Case development: 1. Learning the mix of physical & online retail marketing 2. Learning the segmentation uniqueness

Keywords
  • online retailing,
  • Segmentation,
  • Marketing Strategy,
  • Retailing
Disciplines
Publication Date
Winter January 20, 2013
Editor
Dr. S.P. Singh
Publisher
TechMax Publication
Series
1
Citation Information
Dipanjay Jayant Bhalerao. "Strategy and Segmentation of Lady n Baby stores" 1PuneBusiness Cases Vol. 1 (2013)
Available at: http://works.bepress.com/dipanjay_bhalerao/4/