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Article
Online Marketing Strategy of Lady n Baby Retail- A Case Study
Chanakya International Journal of Business Research (2015)
  • Dipanjay Jayant Bhalerao
  • Dr.B. V. Kamble
Abstract

Lady n baby store is an organised retail store chain of India which also plans to get into online retailing. The case revolves around this situation for making the online marketing strategy for the company.

Keywords
  • Online retailing,
  • Online buying,
  • e-marketing,
  • organized retail
Publication Date
Spring March 15, 2015
Citation Information
Dipanjay Jayant Bhalerao and Dr.B. V. Kamble. "Online Marketing Strategy of Lady n Baby Retail- A Case Study" Chanakya International Journal of Business Research Vol. 1 Iss. 1 (2015)
Available at: http://works.bepress.com/dipanjay_bhalerao/12/