"Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products☆" by Kyootai Lee

Faculty Selected Works of Dinesh Mirchandani

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Article

Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products☆

Journal of Business Research (2013)

Kyootai Lee, Ulsan National Institute of Science and Technology
Shaji Khan, University of Missouri–St. Louis
Dinesh Mirchandani, University of Missouri–St. Louis

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Disciplines

Economics and
Marketing

Publication Date

January 12, 2013

DOI

10.1016/j.jbusres.2012.05.024

Citation Information

Kyootai Lee, Shaji Khan and Dinesh Mirchandani. "Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products☆" Journal of Business Research Vol. 66 Iss. 12 (2013) p. 2634 - 2641
Available at: http://works.bepress.com/dinesh-mirchandani/10/