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Format appears to matter less than story salience
Newspaper Research Journal (2016)
  • Diane Guerrazzi, San Jose State University
  • August Grant, University of South Carolina
  • Jeffrey S. Wilkinson, University of Toledo
Researchers suggest another factor other than format may be at work in determining the amount of time readers spend with an online news story, and that is the story’s relevance. They suggest journalists choose the format based upon the best way for telling a particular story.
  • recall of online news,
  • quantitative,
  • controlled experiment,
  • t-test,
  • correlation,
  • coefficient alpha,
  • website,
  • USA,
  • credibility,
  • recall,
  • salience,
  • news division,
  • video,
  • captions,
  • stickiness,
  • text,
  • news format
Publication Date
June, 2016
Publisher Statement
This is the Accepted Version of: Diane Guerrazzi, August E. Grant, and Jeffrey S. Wilkinson. Format appears to matter less than story salience. Newspaper Research Journal, Vol 37, Issue 2, pp. 167-179. Copyright © 2016 NOND of AEJMC. Reprinted by permission of SAGE Publications. The Final, Published Version is available at this link:
Citation Information
Diane Guerrazzi, August Grant and Jeffrey S. Wilkinson. "Format appears to matter less than story salience" Newspaper Research Journal Vol. 37 Iss. 2 (2016) p. 167 - 179 ISSN: 0739-5329
Available at: