Imagine: A Student-Centered LibraryCollege & Research Libraries News
PublisherAssociation of College and Reseach Libraries
Abstract/ SummaryIn 2004, the Raymond H. Fogler Library at the University of Maine formed its Marketing Team in response to the changing perceptions of academic libraries. Our charge is to explore new and innovative ways to promote the library and to define its place within the larger university community. One of the primary goals of the group is to reconnect users with the library as place at a time of 24/7 electronic resources. Under the leadership of Fogler’s public relations and outreach coordinator, team members representing different departments in the library perform their marketing duties in addition to their regular jobs. Diverse skills and different points of view have quickly become one of the group’s strengths.
Versionpost-print (i.e. final draft post-refereeing with all author corrections and edits)
Citation InformationGretchen Gfeller, Desiree Butterfield-Nagy and Hansie Grignon. "Imagine: A Student-Centered Library" College & Research Libraries News Vol. 72 Iss. 5 (2011) p. 270 - 273
Available at: http://works.bepress.com/desiree_butterfield-nagy/3/