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Unpublished Paper
Generic Advertising without Supply Control: Models and Public Policy Issues
CARD Working Papers
  • Dermot J. Hayes, Iowa State University
  • Helen H. Jensen, Iowa State University
Publication Date
12-1-1988
Series Number
88-WP 39
Abstract

Both producers and consumers may respond to the use of producer contributions to fund commodity promotion. The microeconomic foundation is laid for evaluating generic promotion campaigns where government is involved, supply is uncontrolled, and markets are close to saturation. The recent legislation enabling beef and pork promotion provides an application for the model.

Citation Information
Dermot J. Hayes and Helen H. Jensen. "Generic Advertising without Supply Control: Models and Public Policy Issues" (1988)
Available at: http://works.bepress.com/dermot_hayes/26/