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Farmer-Owned Brands?
  • Dermot J. Hayes, Iowa State University
  • Sergio H Lence, Iowa State University
  • Andrea Stoppa, Procom AGR
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This report lays out the economic arguments in favor of the establishment of farmer-owned brands in Midwestern agriculture and presents four case studies based on successful efforts in this area in the European Union and the United States+ The case studies involve Parma Ham, Brunello di Montalcino wine, Vidalia onions, and a third-party verification organization+ The case studies show that these brands can be profitable for farmers, and emphasize the importance of restricting the supply of any successful brand+ One of the case studies shows that this type of supply control can run afoul of antitrust regulations+

This is a working paper of an article from Agribusiness, 2004, 20(3); 269-285.

Citation Information
Dermot J. Hayes, Sergio H Lence and Andrea Stoppa. "Farmer-Owned Brands?" Agribusiness Vol. 20 Iss. 3 (2004) p. 269 - 285
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