This report lays out the economic arguments in favor of the establishment of farmer-owned brands in Midwestern agriculture and presents four case studies based on successful efforts in this area in the European Union and the United States+ The case studies involve Parma Ham, Brunello di Montalcino wine, Vidalia onions, and a third-party verification organization+ The case studies show that these brands can be profitable for farmers, and emphasize the importance of restricting the supply of any successful brand+ One of the case studies shows that this type of supply control can run afoul of antitrust regulations+