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Article
Experimental Methods in Consumer Preference Studies
Journal of Food Distribution Research
  • John A. Fox, Kansas State University
  • Dermot J. Hayes, Iowa State University
  • Jason F. Shogren, University of Wyoming
  • James B. Kliebenstein, Iowa State University
Document Type
Article
Publication Date
7-1-1996
Abstract
Controlled experimental auctions can be used to elicit preferences for food products. We describe results from two series of experiments in which subjects revealed their willingness-to-pay for safer food. In one series, the risk reduction technology was not specified; in the other, it was identified as food irradiation. The results provide some evidence on the acceptability of food irradiation as a risk reduction technology.
Comments

This article is from Journal of Food Distribution Research, 27 (July 1996): 1–7.

Copyright Owner
Food Distribution Research Society, Inc.
Language
en
Date Available
April 1, 2013
File Format
application/pdf
Citation Information
John A. Fox, Dermot J. Hayes, Jason F. Shogren and James B. Kliebenstein. "Experimental Methods in Consumer Preference Studies" Journal of Food Distribution Research Vol. 27 (1996) p. 1 - 7
Available at: http://works.bepress.com/dermot_hayes/10/