Experimental Methods in Consumer Preference StudiesJournal of Food Distribution Research
AbstractControlled experimental auctions can be used to elicit preferences for food products. We describe results from two series of experiments in which subjects revealed their willingness-to-pay for safer food. In one series, the risk reduction technology was not specified; in the other, it was identified as food irradiation. The results provide some evidence on the acceptability of food irradiation as a risk reduction technology.
Copyright OwnerFood Distribution Research Society, Inc.
Citation InformationJohn A. Fox, Dermot J. Hayes, Jason F. Shogren and James B. Kliebenstein. "Experimental Methods in Consumer Preference Studies" Journal of Food Distribution Research Vol. 27 (1996) p. 1 - 7
Available at: http://works.bepress.com/dermot_hayes/10/