"When Corporate Social Responsibility Becomes Environmental Activism: A case study of Patagonia's DamNation campaign through the lens of diffusion of innovation" by Derek Moscato

Presentation

When Corporate Social Responsibility Becomes Environmental Activism: A case study of Patagonia's DamNation campaign through the lens of diffusion of innovation

International PR Research Annual Conference (IPRRC) (2015)

Derek Moscato, Western Washington University

Disciplines

Journalism Studies and
Public Relations and Advertising

Publication Date

March, 2015

Location

Miani, Florida

Citation Information

Derek Moscato. "When Corporate Social Responsibility Becomes Environmental Activism: A case study of Patagonia's DamNation campaign through the lens of diffusion of innovation" International PR Research Annual Conference (IPRRC) (2015)
Available at: http://works.bepress.com/derek-moscato/5/