This report examines the news media environment of the U.S./Canada cross-border region known as Cascadia, which includes British Columbia, Washington state, and Oregon. It analyzes both the journalistic content and processes that drive media coverage in this crossborder region. To better understand the unique dynamics of reporting about this area, the author conducted in-depth interviews with media practitioners from multiple news publications and outlets. Such interviews not only inform how Cascadia is understood thematically and contextually, but also how the concept of Cascadia drives media attention and audience interest. This research analyzes how news media—as an outgrowth of regional communication and culture—can shift existing views of political, economic and ecological life, especially as the Cascadia concept grapples with concurrent themes of political cooperation, economic prosperity, social responsibility, and environmental protection. The results show that while reporters and media enterprises on the whole embrace the concept and promise of Cascadia, they are sometimes limited by organizational personnel and/or financial resources. Furthermore, prominent issues in the region—including economic activity and environmental politics—are very much aligned with the same topics at the national or international level. Cascadia thus represents larger issues in North American public life. In particular, the two-nation dichotomy of Cascadia exists in spite of longstanding cultural and economic linkages. The existence of an international border looms large in news production in terms of reporting logistics and expenses, but also in terms of the psychology related to the border. However, ecological events in particular mitigate such boundaries and drive media coverage that situates Cascadia as a more seamless bioregion.