Transformative technological, environmental, and political events in recent years have converged to emphasize a turn to spatialization within the study of media and communication, in particular within studies of the political economy of media. The Arctic, as a global region denoted by economic growth, ecological transformation, and increasingly dynamic international politics, presents a natural focal point for the impact of spatial media. This study examines both History Channel’s reality television program Ice Road Truckers and its Discovery Channel counterpart Deadliest Catch, including the programs’ histories and their implicit or direct roles in influencing discourse about the Arctic and sub-Arctic’s economy and ecology. How do these programs articulate a discourse about the North American Arctic for a mass audience, and how does this discourse relate to real-world ecological and economic conditions of the region?