"Less than Clearcut: Audience Cognition of Mediated Environmental Advertising through the Lens of the Elaboration Likelihood Model" by Derek Moscato

Presentation

Less than Clearcut: Audience Cognition of Mediated Environmental Advertising through the Lens of the Elaboration Likelihood Model

American Academy of Advertising (AAA) 2016 Annual Conference (2016)

Derek Moscato, Western Washington University

Disciplines

Public Relations and Advertising

Publication Date

March, 2016

Location

Seattle, Washington

Citation Information

Derek Moscato. "Less than Clearcut: Audience Cognition of Mediated Environmental Advertising through the Lens of the Elaboration Likelihood Model" American Academy of Advertising (AAA) 2016 Annual Conference (2016)
Available at: http://works.bepress.com/derek-moscato/12/