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Article
A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation
Sex Roles
(2003)
Disciplines
Publication Date
November 1, 2003
DOI
10.1023/A:1025893025658
Citation Information
Dennis J. Ganahl, Thomas J. Prinsen and Sara Baker Netzley. "A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation" Sex Roles Vol. 49 (2003) p. 545 - 551 Available at: http://works.bepress.com/dennis-ganahl/3/