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Article
A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation
Sex Roles (2003)
  • Dennis J. Ganahl, Southern Illinois University Carbondale
  • Thomas J. Prinsen, Southern Illinois University Carbondale
  • Sara Baker Netzley, Southern Illinois University Carbondale
Disciplines
Publication Date
November 1, 2003
DOI
10.1023/A:1025893025658
Citation Information
Dennis J. Ganahl, Thomas J. Prinsen and Sara Baker Netzley. "A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation" Sex Roles Vol. 49 (2003) p. 545 - 551
Available at: http://works.bepress.com/dennis-ganahl/3/