Virtual communities for SMEs: Implementing a regional electronic marketplaceECU Publications Pre. 2011
Document TypeConference Proceeding
FacultyBusiness and Public Management
AbstractThis paper reviews the concepts of virtual communities and electronic marketplaces and, in particular, their relevance for SMEs. A specific example of a Regional Electronic Marketplace (REM) using a Community Portal model is examined within this context. The authors ereview the underlying philosophy for the project and the planning which preceeded implementation. A review of the case highlights the problems which can occur and the issues which are critical for successful implementation of e-communities. finally the authors propose a model for effective virtual community implementations.
Citation InformationJanice Burn, Denise Gengatharen and Craig Standing. "Virtual communities for SMEs: Implementing a regional electronic marketplace" (2005)
Available at: http://works.bepress.com/denise_gengatharen/6/