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Article
Virtual communities for SMEs: Implementing a regional electronic marketplace
ECU Publications Pre. 2011
  • Janice Burn, Edith Cowan University
  • Denise Gengatharen, Edith Cowan University
  • Craig Standing, Edith Cowan University
Publication Date
1-1-2005
Document Type
Conference Proceeding
Faculty
Business and Public Management
School
Management
RAS ID
2752
Comments

This article was originally published as: Burn, J., Gengatharen, D., & Standing, C. (2005). Virtual Communities for SMEs: Implementing a Regional Electronic Marketplace. In Khosrow-Pour, M. (Ed.) Managing Modern Organiszations with Information Technology: IRMA 2005 Proceedings. Hershey: Idea Group Publishing. p. 667- 670. Original article available here

Abstract
This paper reviews the concepts of virtual communities and electronic marketplaces and, in particular, their relevance for SMEs. A specific example of a Regional Electronic Marketplace (REM) using a Community Portal model is examined within this context. The authors ereview the underlying philosophy for the project and the planning which preceeded implementation. A review of the case highlights the problems which can occur and the issues which are critical for successful implementation of e-communities. finally the authors propose a model for effective virtual community implementations.
DOI
10.4018/978-1-59140-822-2.ch163
Access Rights

Free_to_read

Citation Information
Janice Burn, Denise Gengatharen and Craig Standing. "Virtual communities for SMEs: Implementing a regional electronic marketplace" (2005)
Available at: http://works.bepress.com/denise_gengatharen/6/