Although research has shown that more Asian American and Latino students are choosing to attend historically Black colleges and universities (HBCUs), no research has offered insight into what motivates students from these demographics to enroll in these institutions. Given this, the authors explored the college choice process for Asian American and Latino students at a public HBCU. This article concludes with implications to help HBCUs be more intentional about increasing the recruitment and enrollment of students from these populations as well as discussing future research considerations. (PsycINFO Database Record (c) 2016 APA, all rights reserved)