Article
Analyzing and Optimizing Discretionary Information
Design Management Journal
(1997)
Abstract
For Del Coates, products are a combination of essential information, without which an item is useless, and discretionary information, which can be modified to suit specific markets. Knowing how to manipulate discretionary information is a critical link between design and good business. Coates outlines a process for evaluating and tailoring the design of discretionary information to fit particular consumer groups.
Publication Date
Spring 1997
Publisher Statement
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Citation Information
Del Coates. "Analyzing and Optimizing Discretionary Information" Design Management Journal Vol. 8 Iss. 2 (1997) Available at: http://works.bepress.com/del_coates/2/