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Deborah R Gerhardt
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Intellectual Property Law
Intellectual Property Law
(2)
Unpublished Paper
Do Trademark Lawyers Matter?
ExpressO (2013)
Deborah R. Gerhardt
DO TRADEMARK LAWYERS MATTER? Deborah R. Gerhardt Jon P. McClanahan This Article empirically examines whether lawyers make a difference in ...
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Unpublished Paper
Consumer Investment in Trademarks
ExpressO (2009)
Deborah R Gerhardt
Consumer Investment in Trademarks This article introduces the consumer investment model as means to identify and protect twenty first century ...
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