This research excavates the consumption strategies of middle-class Blacks, investigating them through the lens of everyday consumption to better understand ethno-racial identity construction. The data is drawn on a purposive sample of middle-class Blacks living in the southeastern USA. Drawing on boundary theory, the findings reveal multiple strategies for ethno-racial identity construction at the interpersonal level. Informants draw identity-defining boundaries around essentialized notions of culture and networks of mutual obligation. Implications for the ontology of ethnicity and are discussed.
- Boundary Theory,
- Consumer Acculturation,
Available at: http://works.bepress.com/dcrockett17/9/