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Conceptualizing a Transformative Research Agenda
Journal of Business Research (2013)
  • David Crockett, University of South Carolina
  • Hillary Downey
  • A Fuat Firat
  • Julie Ozanne, Virginia Polytechnic Institute and State University
  • Simone Pettigrew, University of Western Australia

Transformative consumer researchers seek to enhance consumer well-being by tackling some of the more difficult and intractable social problems and getting the results into the hands of stakeholders who can apply the research findings. Although traditional research approaches offer a viable path for doing research seeking positive social change, alternative research approaches exist that are uniquely suited to the challenges of Transformative Consumer Research. This article examines the standard research process from the perspective of a transformative research agenda to highlight steps in the process that can be better adapted and suggests innovations inspired from other translational research programs.

  • Transformative Consumer Research,
  • Translational research,
  • Consumer well-being,
  • Social change research,
  • Alternative methodologies
Publication Date
August, 2013
Citation Information
David Crockett, Hillary Downey, A Fuat Firat, Julie Ozanne, et al.. "Conceptualizing a Transformative Research Agenda" Journal of Business Research Vol. 66 Iss. 8 (2013)
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