Skip to main content

About Dawna L Rhoades PhD

Dawna L. Rhoades received a Master of Public Administration with a specialization in Environmental Policy and Natural Resource Management from the University of Washington. She received her Ph.D. in Management from the University of Houston and is currently a professor of strategic management in the College of Business at Embry-Riddle Aeronautical University in Daytona Beach, Florida. She has served as the Undergraduate Program Coordinator, Association Dean for Research and Graduate Studies, the MBA Program Coordinator, and the Director of the Center for Business and Transportation Research. She is currently the Chair of the Department of Management, Marketing, and Operations in the College.
Her research interests include strategic alliances, regional carrier strategy, and service and safety quality at airlines and airports, intermodal transportation, sustainability, and the strategic and operational issues relating to NextGen technology implementation. Her work has appeared in such journals as the Journal of Air Transport Management, Journal of Air Transport World Wide, Journal of Transportation Management, Journal of Managerial Issues, Managing Service Quality, and the Handbook of Airline Strategy. She is the author of Evolution of International Aviation: Phoenix Rising which will soon be out in a third edition. She is the editor-in-chief for the World Review of Intermodal Transportation Research and serves on the editorial board of Managing Service Quality and Journal of Air Transport Management.


Present Chair and Professor of Management, Marketing and Operations, Embry-Riddle Aeronautical University

Curriculum Vitae

Enter a valid date range.

Enter a valid date range.

Honors and Awards

  • Highlighted as outstanding faculty in The President’s Five-Year Report, 1998-2003.
  • Nominated, Embry-Riddle Aeronautical University, Outstanding Research Faculty, 2000
  • Business Department, Outstanding Faculty Award, 1999
  • Nominated, Embry-Riddle Aeronautical University, Outstanding Research Faculty, 1999
  • University of Houston, Melcher Award for Excellence in Teaching by a Doctoral Candidate, 1996.
  • Dean's Distinguished Dissertation Fellowship, 1996.

Contact Information

College of Business
Embry-Riddle Aeronautical University
Daytona Beach FL, 32114


Airline Service Quality (3)

Competitive Analysis (5)

Corporate Governance (1)

Other (4)

No Subject Area (5)