Matchmaking is a tradition as old as marriage itself, and the activities and practices surrounding it have shifted alongside marriage. Building Relationships: Online Dating and the New Logics of Internet Culture uses an apparatus approach to media analysis to examine logics of compatibility, online dating site procedures, and user narratives of popular matchmaking sites. Dawn Shepherd's investigation serves as a case study to help understand the larger relationship between contemporary identity and what she calls matching technologies—the complex of big data, computational processing, and cultural assumptions that power today's most popular web applications.