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Dawn DiStefano
Presentation
The Influence of Brand Personality on New Product Success
Fall Research Day, Molloy College (2017)
  • Dawn DiStefano, Molloy College
Disciplines
Publication Date
October 19, 2017
Location
Rockville Centre, NY
Citation Information
Dawn DiStefano. "The Influence of Brand Personality on New Product Success" Fall Research Day, Molloy College (2017)
Available at: http://works.bepress.com/dawn-distefano/5/