Utahns are expressing a rapidly growing interest in protecting and enhancing instream flows for outdoor recreation and environmental benefits (Endter-Wada et al. 2015). However, many Utah rivers are already over-allocated for agricultural, municipal, hydropower and other water uses, making it difficult to procure additional water for instream flows. ‘Use it or lose it’ western water law and mentality encourages Utahns to use water rather than return it to rivers and ecosystems.