"First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract" by David G. Taylor

Selected Works of David G. Taylor

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First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract

21st Academy of Marketing Science World Marketing Congress (WMC) (2018)

David G. Taylor

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Abstract

Marketers are in the business of communicating and delivering value to customers. Yet, when developing syllabi to create the same level of communication with students, most marketing educators create dull, difficult-to-read textual documents.

Keywords

Marketing education

Disciplines

Marketing and
Higher Education

Publication Date

July, 2018

Location

Universidade Lusiada-Norte, Porto, Portugal

Citation Information

Taylor, D. G. (2018, July). First impressions: The impact of graphic syllabi on student attitudes: An abstract. 21st Academy of Marketing Science World Marketing Congress (WMC), Universidade Lusiada-Norte, Porto, Portugal.