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About David G. Taylor

David G. Taylor, Ph.D. joined the John F. Welch College of Business in 2010. Dr. Taylor's expertise and scholarly interests include e-commerce, online word-of-mouth, consumer self-expression through online social networks, and consumer/brand relationships.
Prior to his academic career, Dr. Taylor worked for more than 13 years in a variety of marketing roles in the corporate and not-for-profit world, including marketing manager, product manager and marketing/communications manager. His most recent position involved managing e-mail newsletters for American Airlines that reached a combined opt-in subscriber base of nearly 8 million customers every month.
Degrees: Ph.D. and MBA in Marketing, University of North Texas; Bachelor of Business Administration, LeTourneau University; Bachelor of Science in Journalism, University of Texas-Tyler.
Teaching responsibilities: Dr. Taylor regularly teaches Marketing Research, Marketing Management and the E-Marketing course as well as the graduate Services Marketing class. He views teaching as a two-way process between him and his students, based on discussions, real-world case studies and the hands-on application of concepts.


September 2016 Present Associate Professor Marketing, Sacred Heart University Jack Welch College of Business
2010August 2016 Assistant Professor Marketing, Sacred Heart University Jack Welch College of Business


Honors and Awards

  • Tenure Award 2016

Contact Information

Marketing and Sport Management
Martire Center W323
John F. Welch College of Business


Articles (14)

Conference Paper (1)